See on Scoop.it – TaazaBytes

Cadbury’s Olympic sponsorship leads to 2.5m social media fans marketing news. Read Cadbury’s Olympic sponsorship leads to 2.5m social media fans and other marketing news online, company claims that  Cadbury Olympics campaign gave it the “opportunity to be much more personal and communicate with people about games in the perfect channel” and “in an authentic way”.

See on www.marketingmagazine.co.uk